In geometric function theory, generalized elliptic integrals and functions arise from the Schwarz-Christoffel transformation of the upper half-plane onto a parallelogram and are naturally related to Gaussian hypergeometric functions. Certain combinations of these integrals also occur in analytic number theory in the study of Ramanujan's modular equations and approximations to $\pi$. The authors study the monotoneity and convexity properties of these quantities and obtain sharp inequalities for them.